PSYCHOLOGY OF SALES
 

 

World-class sales organisations are skilled in the art of communication.

 

Brain

PSYCHOLOGY OF SALES - MOTOR INDUSTRY

 

Commerce Edge has developed a leading edge psychology of sales programme addressing the unique needs of this industry.

World-class sales organisations are skilled in the art of communication.

 

Car

COMMERCE EDGE TRAINING
 

 

Commerce Edge South Africa is a leading provider of world-class procurement and supply chain training in South Africa…

 

Commerce Edge

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This two-day workshop is a world-leading negotiation training programme available exclusively from Commerce Edge. The programme, developed in partnership with 2interact, has been successfully presented INTERNATIONALLY.

“Sales process and product knowledge are only contributors to sales. Mediocre sales people know their product and sales process… but… great sales people also understand the psychology of sales.”

We see so many sales people that are continually attending training. They know their products very well, yet they still battle to close deals, although they may be following the best sales process. Great sales people focus much more on the human aspect than average sales people.

Making it practical in your business is making sure that you can apply the principles to your customers and to the products and services you provide. People attending will walk away with a clear understanding of how to apply it in their daily activities.

Videotaped role playing is done to even further instill knowledge gained. The method used for videotaping is unique and lots of fun.

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The purchase of a vehicle is for most people far from merely a functional purchase based on needs and price. In our society, a vehicle says something about a person. As a result, we see a strong correlation between the psyche of the individual and the vehicle he / she drives.

Consequently, auto-manufacturers skilled in communication create branding messages that target specific aspirations of their buyers.

The aspirations of the buyer are driven by several factors. These include:

The first three points above speak to the psyche of the individual. 

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Commerce Edge South Africa is a leading provider of world-class procurement and supply chain training in South Africa and offers off-the-shelf and customised training courses, competency assessments, personalised development programmes and coaching relating to leading edge practices in world-class procurement.