Average teams and average performers in business communicate in their own preference. Great
performers and teams communicate by altering the style of their message to suit the people they are
It often happens that two people in exactly the same situation and dealing with exactly the same
people will achieve vastly different results. One gets a “yes”, the other a definite “no”. Here in lies the
difference between average achievers and great achievers in business and in life.
The significant differentiator is understanding the psychology of communication. Knowing what makes
people tick is what it is all about.