Why Choose this course
Effective public procurement starts long before the tender. Sourcing without proper market intelligence leads to high costs, supplier risks, and poor value. This 1-day workshop provides the essential framework for conducting robust market research and analysis before you procure, enabling you to build a data-backed strategy that delivers measurable, long-term value.
This is a practical, hands-on course focused on the “how-to” of procurement intelligence. You will master diverse data collection methods, from compiling effective Requests for Information (RFIs) to leveraging modern tools like the CSD and AI. Through practical activities and case studies, you’ll learn to apply powerful analysis techniques directly to your sourcing challenges.
What did other people say?
What does this course cover?
- Understand the overall approach to conducting market research and analysis.
- Define and focus on the key objectives of market research and recognise the various reasons why an institution undertakes such exercises.
- Apply different research approaches to collect relevant and reliable market data.
- Understand different Early Market Engagements (EME) mechanisms, including the associated risks and benefits.
- Identify different data sources to obtain market research information, such as the Central Supplier Database (CSD), internet searches, industry days, trade shows, and industry reports, while understanding the strengths and limitations of each.
- Compile a professional Request for Information (RFI) to gather market intelligence.
- Explore the use of digital and AI tools for conducting and analysing market research.
- Explore sampling and data collection techniques suitable for different research needs.
- Apply key market analysis frameworks, including SWOT, PESTLE, Value Chain, and Porter’s Five Forces, to interpret data and inform specification design.
- Draw meaningful conclusions from market research findings to guide strategic procurement decisions.
Is this course for me?
Career roles we recommend this course for
- Procurement Managers
- Procurement Officers
- Sourcing Specialists
- Category Managers
- Supply Chain (SCM) Professionals
- Finance Managers
- Project Managers
- Bid Committee Members
- Auditors
- Public Officials involved in procurement planning
- Policy and Compliance Officers
- Compliance and Demand Management Officials
- Anyone involved in developing procurement strategies or specifications.
Your course facilitator
Commerce Edge
Commerce Edge has been a leading provider of World Class Procurement and Supply Chain training since 2001. We have trained hundreds of public and private sector organisations and over 10,000 individuals on various aspects of World Class Procurement, Logistics, Operations and Planning in the context of the wider Supply Chain.
